Unlock Predictable, Capital-Efficient Growth.

Have you recently missed a number? Do you feel chaos in your GTM before or after funding? Is your marketing failing to build pipeline? Do you need clarity - fast?

We are your strategic GTM partner who delivers the practical, no B.S., game plans you need to unlock growth, scale efficiently, and avoid wasted time and capital.

Request Your Executive Marketing Reality Check

...because you can't manage what you can't measure

When Growth Stalls, So Does Your Business

If these sound familiar, you're not alone.

"We're running around like headless chickens — but there's no strategic alignment driving the work."
"We've failed at marketing before. What now?"
"When should we build a marketing team - and how?"
"How can we get results with our existing budget?"
"We have too many tools, but not enough results."
"How do we define and express our brand voice and identity?"
"We want results, not another costly experiment."
"We invested in marketing headcount but can't measure their impact."
"Why do we need strategy? Just make it go viral."

The Collaborative GTM Playbook: How to Build Predictable Growth

We provide a disciplined, repeatable process that removes guesswork, accelerates execution, and guarantees alignment across your entire leadership team.

1

Get a Clear Map: Audit & Diagnosis

We conduct a rapid, 360° audit of your GTM function, tools, and talent to pinpoint friction points and identify high-leverage opportunities for immediate impact.

2

Build the Plan: Strategy & Alignment

We design a custom, KPI-driven strategy—aligning marketing, sales, and support with your core business goals (LTV/CAC, ARR targets) to create a single source of truth.

3

Drive Accountability: Execution & Scale

We partner with your team to execute the plan, install the right tools, and provide accountability until the process is repeatable and scalable. You get results, not just reports.

Your GTM Success is Our Sole Focus.

Richard Turcott

Richard Turcott, Principal Partner

Richard has led GTM strategy across 10+ high-growth companies, resulting in over $300M in successful funding rounds (Series A-B-C-D) and 3 strategic exits. We bring battle-tested, C-level GTM experience without the overhead of a full-time executive.

Free CEO & Marketing Leader Resources

Get expert guidance to improve your marketing results. Download our most-requested content to help drive alignment, hire smarter, and turn marketing into a true growth engine.

Why Your Go-To-Market Strategy Is Failing

Uncover where GTM strategies break—and how marketing can fix them.

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Is Your Marketing Team Driving Growth or Just Activity?

Assess whether your team is making an impact—or just staying busy.

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Avoid These Pitfalls When Hiring a Marketing Leader

10 costly mistakes companies make—and how to avoid them.

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What If You Built It… and Nobody Comes?

Why GTM Strategy & Marketing Execution Matter More Than Ever.

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Is It Time to Call B.S. on your GTM?

Why GTM Strategy & Marketing Execution Matter More Than Ever.

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Stop Guessing.
Start Executing With A Scalable GTM Strategy.

Begin with a free, high-value GTM assessment. We'll identify your biggest roadblocks to profitability and your next funding round and give you a clear map to accelerate execution and accountability.

Deliverables include:

  • No cost 20-minute diagnostic workshop - Better questions, sharper answers. Because scaling isn’t guesswork!
  • Strategy Development and KPI Framework - Give your team a map and compass — not only do you know where you're headed, but you've also got a clear way to track whether you're getting there.
  • Budget Design - Get the most out of your marketing dollars. Squeeze as many leads and new customers out of every dollar you spend on marketing as possible.
  • Custom Marketing Plans - Build clear and actionable strategies and tactics that deliver strong ROI - without pie in the sky budget-breaking promises.
  • GTM, Collateral, Website, and Materials Review & Recommendations - Get clear, actionable recommendations to strengthen your GTM, messaging, and materials — so your marketing actually converts.
  • Strategic Vendor Selection and Management - Unsure if you are getting what you are paying for with your vendors? We conduct rigorous sourcing, vetting, and performance oversight to ensure all external partners deliver maximum accountability and value.
  • Martech Recommendations - Stop wasting time trying to figure out how your tools work, and start building great campaigns.
  • Process Optimization & Team Coaching - CEO, cross-functional leadership, and marketing team coaching to align strategy, tactics, and accountability.

Let's Grow!

Your time is your most valuable asset. If, after the first 20 minutes of our Reality Check, you don't feel I've identified at least one structural bottleneck worth 10x the time we’ve spent, we’ll stop right there—no follow-ups, no sales pitch, and I’ll send you my 'GTM Blindspot Cheat Sheet: The CEO’s Executive Summary' checklist as a thank-you for your time.

Request my Executive Marketing Reality Check

or Let's Meet - schedule time on my calendar 📅

Visit LinkedIn to learn more about my credentials and experience →